• It acts as a tourist attraction feature.
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• It has lakes that are used for transport, fishing among others.
• The soils in the Rift Valley are fertile and promotes arable farming.
• Transport is hindered by escarpments and fault scarps.
• The problem of aridity caused by being in a rain shadow and low altitude.

It is associated with Earthquakes which are dangerous to man and his property.

• Tsetse flies are common in the Rift Valley which cause nagana to animals and sleeping sickness to man.
• The problem of landslides which are a threat to man.