Objectives of a firm
- To maximise profits by minimising its costs of production.
- To provide employment for certain members of the population, especially government owned firms.
- To protect the environment around the firm and to provide social merits like schools, hospitals, houses and recreational parks.
- To grow and expand on the existing capacity of the firm.
- To enhance and promote the cultural activities of the community.
- To increase sales and satisfy the existing demand conditions as a way of increasing revenue.
- To increase and maintain its market share.
- To prevent entry of other competing firms in the industry and market.
- To ensure its longrun survival i.e decisions are taken to maximise the probability that the firm will survive for a longtime.
- The firm could also aim at promoting its good image to the public.