Objectives of a firm

  • To maximise profits by minimising its costs of production.
  • To provide employment for certain members of the population, especially government owned firms.
  • To protect the environment around the firm and to provide social merits like schools, hospitals, houses and recreational parks.
  • To grow and expand on the existing capacity of the firm.
  • To enhance and promote the cultural activities of the community.
  • To increase sales and satisfy the existing demand conditions as a way of increasing revenue.
  • To increase and maintain its market share.
  • To prevent entry of other competing firms in the industry and market.
  • To ensure its longrun survival i.e decisions are taken to maximise the probability that the firm will survive for a longtime.
  • The firm could also aim at promoting its good image to the public.