Merits of integration / mergers:
- Efficiency in the management of the firms results.
- Full utilization of capacity due to increased production and profitability.
- Reduces wasteful competition especially between firms producing similar products.
- Marketing economies of scale will be enjoyed especially through lateral mergers.
- Increased diversification within the firm instead of one product on the marker.
- Guarantees survival of firms which were on the verge of collapsing.
- It promotes forward and backward linkages especially through vertical merging.