The Aggregate Demand Curve
Aggregate demand normally rises as the price level falls. This can be explained in three main ways:
Real money balances effect
As the
price level falls, the real value of money balances held increases. This
increases the real purchasing power of consumers.
Prices and interest rates
A lower
price level increases the real interest rate there will be pressure on the
monetary authorities to cut nominal interest rates as the price level falls.
Lower nominal, interest rates should encourage an increase in consumer demand
arid planned investment.
International competitiveness
If the
price in a country level is lower than other countries (for a given exchange
rate), than, country's goods arid services will become more competitive. A rise
in exports adds to aggregate demand and therefore boosts national output.